GIS in the Value Chain

Inbound Logistics Optimization of warehouse usage; logistics modeling
Sales and Marketing GIS as a market analysis tool; simulation of dispersion of new products; target marketing and advertising
Services Route planning; dealer network maintenance; customer complaints; dispatch; maintenance forecasting
Operations Enhancing the spatial content of process or product
Outbound Logistics Route planning; fleet management; delivery assessment

Source: adapted from Hendriks, P.H.J., (1998) “Information Strategies for Geographical Information Systems”, International Journal of Geographical Information Science, Vol. 12, No. 6: pp. 621-639.